Qualification: Bachelor’s Degree in Marketing, Healthcare Management, Business Administration, or related field
Experience: 2 – 4 Years
CTC: ₹3 LPA – ₹5.5 LPA (Based on experience and interview performance)
Industry: Healthcare / Hospital / Marketing

Job Overview

We are looking for a dynamic and relationship-driven Marketing Executive – Referral Marketing to strengthen referral networks and increase patient inflow through strategic partnerships with doctors, clinics, corporates, and healthcare providers.

The ideal candidate should have strong expertise in referral marketing, healthcare relationship management, field marketing, and partnership development, along with excellent communication and networking skills.

Key Responsibilities

Referral Network Development

• Identify and develop new referral sources including:
  • Clinics
  • General Physicians
  • Specialists
  • Corporates
  • Diagnostic Centers
• Build and maintain strong relationships with referral partners

Field Marketing & Relationship Management

• Conduct regular field visits to:
  • Doctors
  • Clinics
  • Healthcare providers
• Promote healthcare and hospital services effectively
• Ensure continuous engagement with referral partners

Referral Marketing Activities

• Develop and implement referral marketing strategies to increase patient inflow
• Organize:
  • CMEs (Continuing Medical Education programs)
  • Health camps
  • Partner engagement activities
• Identify opportunities for:
  • Partnerships
  • Tie-ups
  • Collaborations

Coordination & Reporting

• Coordinate with internal medical and operations teams for smooth patient handling
• Track referral inflow and maintain accurate reports and records
• Provide timely follow-up and feedback to referral sources

Promotional & Marketing Support

• Collaborate with marketing teams for:
  • Promotional campaigns
  • Outreach programs
  • Brand awareness initiatives
• Support healthcare marketing activities and business growth initiatives

Required Skills & Qualifications

• Bachelor’s degree in:
  • Marketing
  • Healthcare Management
  • Business Administration
  • Related field
• 2 – 4 years of experience in:
  • Referral marketing
  • Healthcare marketing
  • Hospital marketing preferred
• Basic knowledge of:
  • CRM tools
  • MS Office
  • Data tracking and reporting

Key Skills & Competencies

• Strong networking and relationship-building abilities
• Excellent communication and interpersonal skills
• Ability to interact confidently with doctors and healthcare professionals
• Good organizational and time management skills
• Ability to work independently in field-based roles

Why Join Us?

• Opportunity to work in a fast-growing healthcare environment
• Exposure to hospital marketing and referral management
• Collaborative and performance-driven work culture
• Career growth opportunities in healthcare business development and marketing